Privacy Policy

Last updated: 4 October 2026

Who we are

[LEGAL BUSINESS NAME], trading as Beyond Her Limits, is responsible for the personal information described in this policy.

Business address: [FULL BUSINESS ADDRESS AND COUNTRY]

Privacy contact: [FULL CUSTOMER SERVICE EMAIL]

Website: https://beyondherlimits.com

UK representative, where required: [DETAILS / REMOVE IF NOT APPLICABLE]

This policy explains how we handle personal information when you browse our website, order from us or contact us.

Information we collect

Depending on your interactions with us, we collect:

• Contact details, including your name, email, billing and delivery addresses, and telephone number where needed.
• Order details, including purchases, payment status, deliveries, returns and refunds.
• Transaction references and payment method information supplied by payment providers.
• Customer service messages and supporting information you provide.
• Technical information, including IP addresses, browser and device details, and security logs.
• Marketing preferences and consent records.
• Website activity information collected through applicable cookies and tracking tools.

[CONFIRM THE ACTUAL DATA COLLECTED AND ADD ANY ACCOUNT OR OTHER INFORMATION USED.]

Information comes directly from you, your website interactions and providers supplying transaction or delivery updates.

How and why we use information

We use information:

• To process orders, payments, deliveries and returns, relying on performance of our contract with you.
• To answer order enquiries and fulfil our contractual obligations.
• To handle general enquiries and complaints, relying on legitimate interests in customer service and applicable legal obligations.
• To protect customers and our business against fraud and security threats, relying on legitimate interests.
• To maintain required accounting and other records, relying on legal obligations.
• To send marketing communications with consent where required.
• For optional analytics and advertising, using the applicable consent described in our cookie information.

We assess whether processing based on legitimate interests is necessary and proportionate and consider your rights.

[CONFIRM THE PURPOSES AND LAWFUL BASES AGAINST YOUR ACTUAL OPERATIONS.]

Some information is necessary to fulfil an order. Without a delivery address, for example, we cannot deliver your purchase. Marketing consent is optional.

Sharing information

We share relevant information with providers needed to operate our store, including ecommerce and hosting providers, payment processors, fulfilment partners, suppliers, delivery companies and customer support providers.

For direct fulfilment, we share information needed to prepare and deliver your order, such as your name, delivery address, relevant contact details and ordered items.

Where used, marketing, analytics and advertising providers receive information for the purposes explained in this policy and our cookie information.

We may also share information with professional advisers, public authorities or regulators where necessary, or during a lawful business transfer.

Ecommerce and hosting provider: Shopify.

Payment providers: [ACTUAL PROVIDERS]

Marketing, analytics and advertising providers, if used: [ACTUAL PROVIDERS / REMOVE]

International transfers

Some providers may process information outside the UK.

[IDENTIFY RELEVANT COUNTRIES AND ACTUAL TRANSFER SAFEGUARDS, INCLUDING ANY APPLICABLE UK ADEQUACY REGULATIONS OR CONTRACTUAL SAFEGUARDS. EXPLAIN HOW CUSTOMERS CAN OBTAIN INFORMATION OR COPIES.]

Contact us for further information about these arrangements.

Cookies

Our website uses cookies and similar technologies for functions such as the basket, checkout, security and remembering relevant choices.

Where we use optional analytics or advertising technologies, we request consent before activating them. You can refuse these technologies or change your preferences through [COOKIE SETTINGS LINK OR CONTROL].

Details of the technologies, providers, purposes and duration appear in [COOKIE NOTICE LINK].

[CONFIRM THIS MATCHES YOUR WEBSITE'S ACTUAL COOKIE CONTROLS.]

Marketing

Where marketing emails or text messages are sent, we obtain consent where required.

You can unsubscribe using the instructions in the message or contact us directly.

Unsubscribing does not prevent necessary order updates or customer service communications. We may retain limited suppression records to respect your preference.

Retention

We keep information only as long as needed for its purpose, legal obligations and dispute handling.

• Order and accounting records: [PERIOD AND STARTING POINT].
• Customer service correspondence: [PERIOD OR SPECIFIC CRITERIA].
• Marketing and consent records: [PERIOD OR SPECIFIC CRITERIA].
• Unsubscribe records: [PERIOD OR SPECIFIC CRITERIA].
• Website logs and analytics: [PERIOD].
• Cookie identifiers: as listed in our cookie information.

Information may be retained longer where necessary for a legal requirement or ongoing dispute.

Security

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss and misuse.

Access is limited to people and providers who need information for their work.

Your rights

Depending on the circumstances, you may have rights to access, correction, deletion, restriction, objection, data portability and withdrawal of consent.

You may object to direct marketing at any time. Withdrawing consent does not affect processing lawfully carried out before withdrawal.

Contact [FULL CUSTOMER SERVICE EMAIL] to exercise your rights. We may request proportionate identity verification and will respond within the applicable legal deadline, normally one month.

Automated decisions

[CONFIRM WHETHER PAYMENT, FRAUD OR OTHER TOOLS MAKE SOLELY AUTOMATED DECISIONS WITH LEGAL OR SIMILARLY SIGNIFICANT EFFECTS. DESCRIBE APPLICABLE PROCESSING AND RIGHTS, OR STATE THAT NO SUCH DECISIONS ARE MADE.]

Complaints

Contact us if you have concerns about our use of your information.

You also have the right to complain to the UK Information Commissioner's Office at https://ico.org.uk/make-a-complaint/.

Updates

We may update this policy as our operations or legal requirements change. The latest version will appear here with its updated date. We will notify you of significant changes where required.